The leading board game company in Vietnam
Bringing joy to generations of families and friends, one great game at a time, through creation and promotion.
Who We Are
We promote and create great games
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Games for friends & families
- Games that foster conversations, emotions & memories
- Games that stay relevant through generations, becoming household brands
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We lead by Serving
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- From the nuclear families to larger communities such as education, parenting & creative communities.
- From core board game communities (players, coffee shop owners, independent creators, studios, publishers…) to larger entertainment commnunities like mobile games, comics, movies, …
We grow by reinventing ourselves
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- Always day one, for a grounded work ethic.
- Forever kids at heart, for sky-high imagination.
What We Do
Board Game Development
We create and promote Vietnamese board games both locally and globally. Our top-selling titles, including Cuộc Đua Sao Chổi (Zodiac Rush), Xap Xinh, and Zuc Zac, have garnered a fanbase of millions of people. We are also proud to invest in flagship projects like Dozen Wars and Than Tich TCG.
Board Game Publishing
We bring the best classic titles to Vietnamese families and friends, such as Splendor, Exploding Kittens, Bang, Avalon, Coup, and Battle Line by Reiner Knizia. For our international partners, we provide comprehensive support in terms of localization, promotion, and distribution in Vietnam.
Brand Service
Board games are excellent for conveying brand stories and fostering long-lasting engagement. A well-designed board game becomes a cherished part of a family’s living room, creating emotional connections during gatherings. We have collaborated with renowned brands such as Unilever, THTrue Milk, Coca-Cola, and Bitis, lending our IPs to create memorable experiences.
Community Development
We co-host national and regional board game and hobby events. We give back to the community by supporting aspiring Vietnamese board game designers through our Your Turn program, as well as assisting board game cafe and boutique owners, event organizers, and tournament organizers.
Our Partners